Most companies use email to communicate with their customers, but many neglect one of the most profitable forms of contact: the newsletter. Periodically sending a newsletter is an excellent way to offer customers added value, such as important information, tips or announcements of special sales.
But in order to be successful and not end up in spam, what should a Newsletter contain?
The structure and the content of a newsletter are fundamental. If they are created in the right way they can bring an increase in sales and impress your customers.
Good Newsletters must offer quality content and not just the usual advertising for your own brand.
The content and the right timing of a Newsletter
Today, most Newsletters are managed automatically, and are sent at regular intervals. In general, this method makes it possible to maintain a certain interest on the part of readers without risking being intrusive.
Beyond the weekly or monthly cadence of a Newsletter, what really matters is the content.
A Newsletter is not the right container for articles that exceed 2,000 words or in-depth pieces that are too demanding. Readers get bored easily and often have little time to read content that is too long.
For this reason the best-performing Newsletters are those structured with short paragraphs and that offer statistics or themes related to your customers’ needs.
Some tips on the content of Newsletters:
- A column with real testimonials (these are considered very reliable)
- Advice on the company’s sector. (An eyewear shop could answer questions on how to take care of glasses and clean them correctly)
- Include an email address to which your readers can send their own questions, which you will answer in the next Newsletter.
- Stories relating to products and services. (A paint shop could propose articles on how to decorate the home)
- Interviews with experts. (Interviews are always considered interesting content)
- Promotions, special offers or coupons (it is fine to promote your business, as long as this is not the main objective of your newsletter)
Designing an effective Newsletter
We cannot ask customers to be loyal if we do not give them anything in return. You therefore have to make the user who has opened one of our newsletters perceive that there is a real advantage in following our emails.
Many companies know that a Newsletter can be a valuable tool for customer service, but they are not sure how to create one and make it both easy to read and attractive.
If you belong to this category, there is no need to hire a professional designer or spend hours or weeks trying to put together an appealing layout.
We Are Fiber helps you choose the right online customer care strategy.
Do you want to know more?
Contact us! Together we will find the best solution for your business and, above all, for your customers.
info@wearefiber.com
Phone (IT) + 39 02 42 10 11 22
Phone (UK) + 44 20 38 70 44 08
