The goal of every company is to sell as much as possible and maximise profits. Naturally not all negotiations turn into a sale, nor do all visitors to an e-commerce site turn into customers. There are, however, mental attitudes that, while not intervening directly in the negotiation or in the potential customer’s choice, increase the number of sales and consequently the company’s profit.
What is it about? This attitude can be summed up in two words: positive thinking.
It is a mix of motivation, optimism and a positive attitude that helps you master sales techniques better, plan, communicate and build relationships with partners and customers.
The power of positive thinking must obviously be supported by “ad hoc” tools capable of adapting perfectly to your company’s needs. From this perspective, We Are Fiber is the ideal partner to support sales with valuable contacts and make your customer service efficient, strengthening the mental energy and positive thinking that must be channelled to implement your company’s services. To find out how, you can turn to us at We Are Fiber.
What is neuromarketing?
The strength of positive thinking is closely connected to the concept of neuromarketing, deriving from the fusion of two words: neuro and marketing. The first term is an abbreviation of neurology, that is, the branch of medicine that studies the anatomy and physiology of the central nervous system, the somatic peripheral system and the autonomic peripheral nervous system. The second term refers to the process of buying and selling products and services. Neuromarketing therefore means neuroscience applied to marketing and sales, that is, the knowledge of the cognitive processes that drive a consumer to become a customer.
Companies, as sellers, must therefore understand what influences buyers’ behaviour in order to act on it surgically. Indeed, marketing also means communication, so it is necessary to communicate in the right way with potential customers in order to break down their defensive barriers and win their trust. It is not an easy step, but it is essential to understand the customer’s purchasing behaviour. In this context you have to make the most of all the tools offered by positive thinking, which help the seller to empathise with the buyer.
Positive thinking in the customer experience
Many companies do not pay the right attention to the customer experience: a fatal mistake! The keys to positive thinking lie precisely in the customer experience, that is, that set of thoughts, emotions, opinions and instincts that accompany the customer before, during and after the purchasing process. The sensations and emotions experienced by the potential buyer vary depending on whether they are in a factory, in a shop, in a shopping centre or in front of the PC while browsing an e-commerce site, but they all have a decisive impact on their final choice.
Precisely for this reason it is advisable to rely on an extremely efficient and trusted customer care service, like that of We Are Fiber, capable of responding appropriately and thoroughly to users’ requests using different channels.
Empathy, as already anticipated, is a fundamental tool that is part of neuromarketing and helps to build customer loyalty. A customer service that makes itself available to the customer is certainly perceived positively, thus triggering a virtuous circle that leads to loyalty.
Furthermore, it is important to know that, contrary to what one might think, most purchases are made instinctively and not rationally. Has it ever happened to you to go shopping to buy shoes and come back instead with a shirt and a jacket? This is why it is important to know the ways of thinking that affect buyers’ behaviour.
The law of attraction and positive thinking
When talking about the techniques of positive thinking it is inevitable to refer to the law of attraction, a postulate valid in any field.
To understand what the law of attraction is we can take inspiration from the film “Ricomincio da 3” by Massimo Troisi, in which the protagonist tried to move a bucket with the sole power of thought.
In a certain sense the law of attraction is precisely this: to strongly desire something so that it happens.
To clarify this better, let me give you an example. Suppose you have to meet a customer, described by many of your colleagues as unpleasant, irascible and unbearable. When you meet them you have a prejudice against them and, even if they appear likeable and brilliant, your preconception prevents you from seeing their positive aspects.
Taking the opposite example, suppose your colleagues have given you a very positive picture of a customer. Maybe when you meet them they appear grumpy and intractable, but your optimistic view allows you to discover their positive aspects.
The attitude to follow is the second one, since by looking at the world with positive eyes you can channel positive energy towards the goals you have set yourself, more easily overcoming and bypassing the obstacles that stand in your way.
In this process we at We Are Fiber are by your side, ready to provide you with the services and support you need.
Do you want to know more?
info@wearefiber.com
Phone (IT) + 39 02 42 10 11 22
Phone (UK) + 44 20 38 70 44 08
