{"id":2992,"date":"2022-01-31T14:43:24","date_gmt":"2022-01-31T13:43:24","guid":{"rendered":"https:\/\/interesting-jones.178-33-83-176.plesk.page\/after-sales-a-service-as-important-as-the-sale\/"},"modified":"2026-08-04T15:05:22","modified_gmt":"2026-08-04T14:05:22","slug":"after-sales-a-service-as-important-as-the-sale","status":"publish","type":"post","link":"https:\/\/interesting-jones.178-33-83-176.plesk.page\/en\/after-sales-a-service-as-important-as-the-sale\/","title":{"rendered":"After-sales, a service as important as the sale"},"content":{"rendered":"<p><strong>After-sales<\/strong> is a fundamental service for companies, even if not all brands perceive it in the same way. Some focus on the sale and are defined as &#8220;purchase brands&#8221;, others on after-sales and are called &#8220;usage brands&#8221;. Historic brands that have already established themselves, such as <a href=\"https:\/\/www.ferrari.com\/it-IT\" rel=\"noopener\" target=\"_blank\">Ferrari<\/a> or Coca-Cola, aim above all at the sale. Younger brands, which cannot compete with the giants, aim to differentiate themselves by offering more accurate and personalised <strong>after-sales support<\/strong>.<\/p>\n<h2>After-sales service, a virtuous strategy<\/h2>\n<p><img decoding=\"async\" alt=\"after-sales service\" src=\"https:\/\/interesting-jones.178-33-83-176.plesk.page\/wp-content\/uploads\/2026\/07\/after-sales-600x338.jpg\"\/><\/p>\n<p>According to recent statistics, correct <strong>after-sales management<\/strong> has a decidedly positive impact on customers, who become more loyal to the brand and also become its ambassadors. This strategy ensures the following advantages:<\/p>\n<ul>\n<li>growth of the loyalty rate by up to 8%;<\/li>\n<li>customers are willing to pay even a price 7% higher than competitors, if they are certain of receiving adequate after-sales support and trust the brand;<\/li>\n<li>customers tend to generate virtuous and positive word of mouth among acquaintances, relatives and friends, all to the benefit of the company&#8217;s image.<\/li>\n<\/ul>\n<p>In the light of these tangible advantages, we at <strong>We Are Fiber<\/strong> have set up strategies for <a href=\"https:\/\/interesting-jones.178-33-83-176.plesk.page\/en\/customer-management-guide-and-tips-to-improve-relationships\/\" rel=\"noopener\" target=\"_blank\">360\u00b0 customer management<\/a>, from loyalty to pre- and post-sales support, to build a relationship based on trust and mutual esteem.<\/p>\n<h2>How the meaning of after-sales is changing<\/h2>\n<p>There was a time when a company sold a product to a customer and the relationship between the two ended there. After-sales practically did not exist, or in any case the customer requested it only when a problem arose, or for a complaint.<\/p>\n<p>Well, today the concept of after-sales is profoundly changing: a service requested not only in case of difficulties or problems. After-sales has by now taken on a broader meaning, ranging from greater attention towards the customer during all the purchasing phases, to useful advice regarding the use of the product.<\/p>\n<p>After-sales becomes an integral part of <strong>customer service<\/strong> which, from a cost centre, is transformed into an opportunity to increase revenues, strengthen customer loyalty, reduce the risk of churn and acquire new customers, an operation that generally requires a lot of investment.<\/p>\n<h2>The fundamental steps of after-sales<\/h2>\n<p>Having understood <strong>what after-sales means<\/strong>, let&#8217;s go into more detail and get to know its evolution from a practical point of view. The service can include the following steps:<\/p>\n<ul>\n<li>follow-up after the sale of a good or a service;<\/li>\n<li>maintenance;<\/li>\n<li>resolution of a problem or a malfunction;<\/li>\n<li>return or exchange.<\/li>\n<\/ul>\n<p>These are the most requested, but there are still others such as the installation of a product, online assistance to a customer, consultancy, and so on. Every service is directed towards the customer, the fulcrum around which the entire company &#8220;carousel&#8221; revolves.<\/p>\n<h2>What are the advantages?<\/h2>\n<p><strong>After-sales customer support<\/strong> creates a series of &#8220;cascading&#8221; advantages that favour the growth of the company. First of all, the <strong>brand identity<\/strong> is enhanced, as the brand is perceived as reliable and serious. The after-sales service is the last point of contact between company and customer, therefore also the one that remains most impressed in the consumer&#8217;s mind.<\/p>\n<p>If well managed, after-sales becomes an added value for the company. Customers feel listened to and understood and, if their requests are met and their problems solved, they will certainly leave positive comments on the company&#8217;s social pages and speak well of it.<\/p>\n<p>On the contrary, if you ignore a customer&#8217;s complaints or do not solve their problem, your image will inevitably suffer damage. The customer will spread the web with negative comments and speak ill of your company, triggering negative word of mouth.<\/p>\n<p>After-sales also becomes a tool for building customer loyalty, tipping the scales one way or the other depending on the quality of the service offered. When a customer finds themselves having to buy products from two different brands of equal value, after-sales becomes a very important service that can make the difference.<\/p>\n<p>The quality of the product sold is certainly important, but it is not enough. An efficient after-sales service improves the relationship with customers, increases the conversion rate and optimises loyalty.<\/p>\n<h2>Characteristics of an effective after-sales service<\/h2>\n<p>In order to be effective and successful, an after-sales service must:<\/p>\n<ul>\n<li>be fast and efficient, that is, provide relevant and decisive solutions in a short time;<\/li>\n<li>be simple and personalised, that is, calibrated to the needs of each individual customer;<\/li>\n<li>be professional and of quality, since the customer expects to be supported by qualified and trained staff.<\/li>\n<\/ul>\n<p>If yours is a small company or has recently been founded, after-sales can become your ace in the hole to stand out from competitors. <\/p>\n<p>We at We Are Fiber are ready to take on this challenge by your side: <a href=\"https:\/\/interesting-jones.178-33-83-176.plesk.page\/en\/contacts\/\" rel=\"noopener\" target=\"_blank\"><strong>contact us<\/strong><\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>After-sales is a fundamental service for companies, even if not all brands perceive it in the same way. Some focus on the sale and are defined as &#8220;purchase brands&#8221;, others on after-sales and are called &#8220;usage brands&#8221;. Historic brands that have already established themselves, such as Ferrari or Coca-Cola, aim above all at the sale. [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":2446,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35],"tags":[],"class_list":["post-2992","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bpo-operations"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>After-sales, a service as important as the sale | We Are Fiber<\/title>\n<meta name=\"description\" content=\"We Are Fiber provides you with the right tools to follow up with the customer after the sale and increase the loyalty rate.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"After-sales, a service as important as the sale | We Are Fiber\" \/>\n<meta property=\"og:description\" content=\"We Are Fiber provides you with the right tools to follow up with the customer after the sale and increase the loyalty rate.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/interesting-jones.178-33-83-176.plesk.page\/en\/after-sales-a-service-as-important-as-the-sale\/\" \/>\n<meta property=\"og:site_name\" content=\"We Are Fiber\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/wearefiber\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-31T13:43:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-04T14:05:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/interesting-jones.178-33-83-176.plesk.page\/wp-content\/uploads\/2022\/01\/after-sales-600x338-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"338\" 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